All members of the Fachverband Ambient-Media e.V. (registered association) have to undergo this independent audit once a year, based on the quality criteria presented in the picture on the left.
During the audit, projects are being chosen from all orders of the past twelve months, on a random basis, and are being checked from A to Z. The audit is being conducted by Michael Schega (co-founder of Pilot Media Group and former Managing Director of HMS Carat).
Less than 10 promotion and event agencies throughout Germany face up to this audit.