Disciplines | Services | Portfolio
The objectives of your respective campaign serve as basis for each of our concepts and the tasks involved. From there, we develop tailor-made approach mechanisms, with which we will hit your target group right between the eyes using the following disciplines and communication channels!
A few decisions, of course, have to be made by you. mama is more than happy to take care of everything else for you. Ressource-sparing, with rhyme and reason, quality, heart and efficiency:
- target group analysis / touchpoint analysis (recommendation of suitable places of implementation (locations) / communication channels)
- detailed concepts with approach mechanisms, guidelines of operation and action / schedules etc.
- cross-media planning (promotions, events, planning and purchase of print, online, ambient, out-of-home advertising etc.)
- tour planning and logistics
- production of the complete setups, promoter outfits, giveaways etc.
- casting / booking of promoters, supervisors, presenters, photographers etc.
- transparent calculation / itemized list of all individual items
- strong network of partners (media, staff, production, advertisers)
- implementation of independently audited quality through to the final reporting with texts, figures and pictures